Power’s Co-CEO Asher Raphael discusses why he chose to rent three billboards outside of Cleveland, Ohio, with hopes of enticing LeBron James to come to Philly. To illustrate the national dialogue, the campaign used #PhillyWantsLebron.
Power’s Co-CEO Asher Raphael discusses why he chose to rent three billboards outside of Cleveland, Ohio, with hopes of enticing LeBron James to come to Philly. To illustrate the national dialogue, the campaign used #PhillyWantsLebron.