#PhillyWantsLebron: Asher Raphael on renting Cleveland Billboards

#PhillyWantsLebron – Asher Raphael on why Power rented those three billboards in Cleveland, Ohio

March 23rd, 2018 News & Press

Power’s Co-CEO Asher Raphael discusses why he chose to rent three billboards outside of Cleveland, Ohio, with hopes of enticing LeBron James to come to Philly. To illustrate the national dialogue, the campaign used #PhillyWantsLebron.

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